You've worked extremely hard to build your business. You're forward-thinking and stay up-to-date on the latest treatment strategies. But does your office setting portray this to your patients?
Look around. When was the last time you purchased new clinical equipment? Sure your patients can’t see the duct tape that holds together the crack in the upholstery, but it is there. Lasers certainly have a place in your practice, but you haven’t pulled the trigger on purchasing one.
You could free up your office staff by allowing your patients to check themselves in with simple technology, but you don’t have the tablet or computer to do it. Those big, clunky computer monitors of the 1990s not only consume a lot of energy and take up a lot of room, but more than the outdated colors in your waiting room, they pay homage to an earlier decade.
Some of this is superficial, but it matters.
Consumers are savvy shoppers. They look at the surface, as well as ask the important questions when making decisions. Your practice is no different. They will notice the details that may be saying this office is up-to-date, or worse, this office is behind the times.
It’s easy to put off investing in your practice when you have a full roster of patients, but what are they telling their friends – your referrals? No one likes to spend money if they don’t have to, but your office says a lot about you.
When you decide to update your practice and need the funding to do so, be sure to check out the fair and honest financing options through Professional Solutions Financial Services.